Not only is the iPod popular because of its reception from the public, but also because it was Apple’s first and successful attempt at branching out from its iMac products and a reputation of being strictly “computer”. Unlike the iPod nano and the iPod shuffle which use flash memory, the iPod is designed around a central scroll wheel, with the full-sized models storing media on their internal hard-drive. The iPod is also used as an external data storage device, with its internal hardware and software design originally based on a reference design by another company, PortalPlayer. Apple had decided to focus on technical capability, wanting the iPod to focus on the development on the iPod’s simple user interface, along with its ease of use. The iPod’s software for the iPod development was not developed in-house for this, but contracted PortalPlayer, who already had the reference design based on 2 ARM cores. Apple then contracted another company, Pixo, to create and refine the user interface, under CEO Steve Jobs.Currently the best-selling digital audio player, with over 50 million sold and over 1 billion legal downloaded songs from its iTunes online music store, Apple’s iPod player is the most popular consumer brand… Read full this story
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