Hamilton Chan is CEO of Paperlinks and Paperspring. Through its iPhone app and QR web platform, the just-launched Paperlinks platform makes context-sensitive marketing plug-and-play for small, medium and large businesses. The hyperlink is the fundamental building block of the Internet, and effectively ties reference points to useful content. Without the hyperlink, the web would be nothing more than silos of content lacking semantic connections. Traditionally, hyperlinks live in browser windows on desktop monitors. Today, however, some hyperlinks are moving offline, where they can be "clicked" by people roaming the real world. By printing a Quick Response (QR) bar code on any item — a lamp, the program booklet of an event, or a retail store window -– a consumer can quickly link from the real-world experience to rich web content via his smartphone. Using QR codes, jump points to the Internet can be placed anywhere in the physical world. The ability to place a QR code on anything offers opportunities for businesses and consumers. These are a few examples of how a business can leverage QR codes and turn real-world “clicks” into sales: You have been looking for the perfect lamp for your living room for a long time. You… Read full this story
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