Apple’s quarterly financial results and earnings call didn’t wow investors. Here is some of the stuff that got left out of the other coverage. 1 Demand for the iPhone 5C was lower than expected According to the independent Mixpanel system, which collects data about devices as they browse websites, the pricier 5S model outsold the 5C by about 3:1 – with the two combined making about 21% of models in use. (The iPhone 5 dominates at 34.7%; 2011’s iPhone 4S has 25.6%; the iPhone 4, from 2010, is 17%.) That suggests that any “divide and rule” plans Apple had for the cheaper (but not sufficiently cheaper) 5C didn’t work. Apple’s chief executive, Tim Cook, dodged the question of what Apple will do with the 5C this year, and said there were “significant” numbers who were new to the iPhone who bought the 5C. He hinted – perhaps – at a price cut (given that there was very little price difference between the phones). But Cook admitted that “demand percentage turned out to be different than we thought”. 2 Touch ID could become part of a mobile payment system for real things This week the Wall Street Journal reported that Apple… Read full this story
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