Nowadays, Apple is the most valuable company in the world, thanks in huge part to the vision of late cofounder and CEO Steve Jobs. But if you only saw the movie, you got less than half of the story. Once upon a time, Apple was a disaster, chewing through CEOs and delivering one bad quarter of financial results after another. In 1996, knowing he had to do something dramatic, Apple CEO Gil Amelio negotiated a deal to buy NeXT, the computer company owned by an alienated Jobs, in hopes that Jobs would bring some much-needed direction to the company. Instead, Jobs manipulated the board into getting Amelio fired and decided that if Apple were to be saved, he would be the one to do it – even if it meant getting help from the company’s rivals at Microsoft. Here’s what happened next. In late 1996, Apple announced plans to bring cofounder Steve Jobs back into the fold 11 years after he left the company by acquiring his startup NeXT for $429 million — just in time for Jobs to join then-Apple CEO Gil Amelio on stage at January 1997’s Macworld Expo, a convention for Mac enthusiasts, as a keynote speaker…. Read full this story
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