Further Reading Apple, the watch company: Here's what it's like to try them on in-store When Apple announced its Watch Series 2 earlier today, it said that the watch would come in a new ceramic white finish to complement the returning aluminum and stainless steel finishes. Completely absent was any mention of the Apple Watch Edition branding, which Apple used last year to launch a pair of $10,000-and-up Apple Watches that worked the same way as the cheap ones but were made out of actual gold instead of workaday, plebeian metals. It turns out that the new ceramic watch is the Apple Watch Edition , and all mentions of the gold versions have been scrubbed from Apple’s site. The company began downplaying the gold watches earlier this year, removing them from the main Apple Watch product page circa the iPhone SE launch. The “reimagined” ceramic Apple Watch Edition starts at $1,249, roughly twice the cost of a stainless steel Series 2 and three times the cost of an aluminum Series 2 (the Sport branding also seems to have disappeared from the watches themselves, though it still applies to some of the bands). The Edition is still more expensive than the other models and is… Read full this story
- Amazon Diwali Sale: Save up to Rs 10,000 on Apple Watch Series 4, Oppo A7 & other top deals of the day
- Report: Apple Watch Eating Into Traditional Watch Sales
- Living With an Apple Watch
- Will We Ever Get Multi-day Battery Life on the Apple Watch?
- Apple Watch Series 5 Brings Software Upgrades, Not Much Else
- How to Get the Apple Watch
- Apple Watch Gets Teardown Treatment
- Surprise: Apple Watch Is Most Popular Smartwatch
- Buy Apple Watch From Sprint on Friday
- Apple Watch Coming to Target This Month
The $10,000 golden Apple Watch is no more have 284 words, post on arstechnica.com at September 8, 2016. This is cached page on Trend . If you want remove this page, please contact us.