Editorial AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. Reporting by Bloomberg , the Wall Street Journal and Japan’s Nikkei created and perpetuated an absurd fiction that Apple’s iPhone X was a “disappointing,” “overpriced” product with “weak” sales, when it reality it remained Apple’s most popular iPhone every week this quarter across 14 percent growth in iPhone sales in a business where no other company “mostly” sells their most expensive flagships, and where overall demand for smartphones is actually shrinking globally. A Series of Sloppy Supply Chain Stories How did these major financial newspapers fall on their face so sloppily on a story that wasn’t really that hard to get right? In part, it was because the various reporters working for them refused to admit they really know very little about Apple’s complex global supply chain— which they attempted to decipher with the sophistication of a swinging sledgehammer. Nikkei claimed to know of “channel check” data revealing “disappointing holiday season sales” for iPhone X back in January , before it was revealed that iPhone X was the most popular… Read full this story
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