By Shweta Mulki The world’s largest electoral process has just concluded, and it was an event that has been top-of-mind for every Indian since the beginning of the year. That makes it a readily available, highly visible platform for brand building. So how did brands seize this opportunity? While many rode the wave, most of them were centred around the get-out-and-vote message, with a couple of them urging citizens to ‘choose wisely’. Even as this was quite similar to what we saw in 2014, the number of brands putting out election-centric messaging have increased, mostly due to the proliferation of digital and lowered cost of advertising .While players like Castrol, Swiggy, KFC, Times Now, Red FM, MTV and MX Player urged everyone to go vote, McDonalds did a ground initiative focusing on why one shouldn’t take voting for granted. Samsonite on the other hand reacted to data that showed that most urban migrants hadn’t registered in their current cities, and made a film imploring them to make that trip home to vote. Some like Godrej Interio put out creatives that centred around the product. Flipkart, Samsung, Swiggy, Jubilant FoodWork (Domino’s, Dunkin’), Mahindra & Mahindra and Titan were among the companies… Read full this story
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