New York (CNN Business)Apple (AAPL) has been synonymous with names like iPhone, iPad and MacBook. On Friday, the company hopes that it will also be synonymous with names like Jennifer Aniston, Oprah Winfrey and Snoopy. Apple TV+, the company’s long awaited streaming service, launches on Friday in more than 100 countries. The service is Apple’s foray into prestige content and it debuts amid the so-called “streaming wars,” which pits Big Media against Big Tech in the battle for consumers’ limited time and money. The launch of Apple TV+ is a big moment for the company and for its CEO Tim Cook. The iPhone’s slumping sales means Apple has to convince existing customers to pay for services on the phones and laptops they already own. It’s a big bet for Cook and the company, which is reportedly spending $6 billion on content. But it’s a bet that Apple needs to make, according to Tom Forte, an equity analyst at D.A. Davidson. IPhone sales are in a major slump. AirPods and iPad are helping Apple grow “They had to diversify their business model because they were over reliant on smartphone sales,” Forte told CNN Business. “And the smartphone market has more than… Read full this story
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