“I think the conversation that opens up is, is there a super basic package that includes ads for younger people? That’s a model that all services would need to look at,” Mr Power said. Loading CBS-owned Network Ten’s streaming service 10 All Access does not offer an advertising discount. A Ten spokeswoman said there were no plans to introduce one, despite CBS All Access having a significantly cheaper option with limited ads, and the broadcaster was focusing on attracting younger audiences in different ways. Nine Entertainment Co-owned Stan does not intend to introduce advertising. Nine is the owner of this masthead. Global giant Netflix chief executive Reed Hastings has regularly denied rumours there will be advertising on the streaming video service. Regardless, as more services arrive in Australia businesses will be looking for ways to stand out and offer better content at lower prices, Mr Power said. Already almost half of people surveyed found it hard to know what content was on a service. “Apple and Disney+ announced they are coming in December. There will be launches next year from HBO Max and [NBC’s service] Peacock and probably half a dozen others,” he said. “Obviously viewers will have too many… Read full this story
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