It’s Thursday evening at Geneva airport and about 60 British holidaymakers are waiting for a bus to take them to the French ski resorts of Chamonix and Morzine. All but a handful are over 50. What was once a young person’s sport is now owned by the baby boomer generation, something with potentially disastrous consequences for the ski industry as older skiers depart the slopes and young people fall out of love with the mountains. Laurent Vanat, a respected industry expert who produces the International Report on Snow & Tourism, saw the threat to the industry emerging as far back as 2009. “I think we are at a crucial period. We need to look at the next five years or so to see if it’s really the inflexion point. It is said that the baby boomers are skiing a bit longer because their health is improving, the skiing is made easier by groomed slopes and better equipment and so on, but it is something that will happen one day or another.” A walk around Morzine, one of the French Alps’ prettier resorts, doesn’t suggest there is urgent cause for alarm. Cranes are everywhere and billboards projecting artists’ impressions of plush… Read full this story
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