Amazon’s focus on hardware has been pretty restricted compared to other big tech companies. However, it looks like the Jeff-Bezos led company is set to rival the likes of Apple, Fitbit as it unveiled its fitness band called Halo. Halo is unlike another fitness tracker/band in the market as it doesn’t have a display. “Amazon Halo Band is purpose-built to focus on your health and wellness—unlike smartwatches and fitness trackers, it doesn’t have a screen or constant notifications,” said the company in a blog post launching Halo. Instead of a screen, it has a small sensor capsule designed to deliver accurate fitness data. It also has an accelerometer, a temperature sensor, a heart rate monitor, two microphones, an LED indicator light, and a button to turn the microphones on or off, among other functions. The Amazon Halo Band is water resistant and the company claims its battery lasts up to seven days and fully charges in under 90 minutes. Customers can choose from three fabric band colors, with fabric and silicone sport accessory bands available in 15 additional colours. In addition to the band, Amazon has also launched a supporting Halo app, which the company says “is a suite of… Read full this story
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