Microsoft has fortified its position in video games, paying $7.5 billion in cash to acquire ZeniMax Media, parent company of game publisher Bethesda Software. Bethesda is known for games like Fallout and Elder Scrolls, which will augment Microsoft’s offerings in its Game Pass service, which has more than 15 million subscribers. Game Pass is tied to the Xbox console, the anchor of the company’s video game presence. Microsoft said it expects the acquisition to close by the end of the year. “Bethesda brings an impressive portfolio of games, technology, talent, as well as a track record of blockbuster commercial success, to Xbox,” the company said in the official announcement. In a note to clients, Wedbush Securities analyst Daniel Ives said the deal is the latest indication that CEO Satya Nadella is “laser focused on growing the consumer side of the house.” Cloud computing and enterprise software are powering the company’s results, Ives said, but “its consumer strategy has been on a treadmill as heavily tied to the mature PC/Windows environment.” The deal comes a few days after the tech giant had its offer to acquire a stake in TikTok’s U.S. operations, which went to tech firm Oracle instead. After entering… Read full this story
- Windows 10 launch is a 'new era', says Microsoft boss
- Windows 8: Make-or-break moment for Microsoft CEO
- Game over!
- Game time is becoming a big business in Vietnam
- Microsoft Surface with Windows RT review
- Steve Ballmer failed to take Microsoft beyond the PC
- US court strikes down minor violent video game ban
- Cell phone buying guide
- Microsoft's CEO may come out swinging
- Tablets buying guide
Microsoft Makes Big Game Play, Buying Bethesda Software Parent ZeniMax For $7.5B have 263 words, post on deadline.com at September 21, 2020. This is cached page on Trend . If you want remove this page, please contact us.