Editorial AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. There is no doubt that the Apple TV hardware is in dire need of an update — but Apple is still well-positioned to grow its presence in the living room. Here are a few different approaches that Apple could take with a next-generation Apple TV set-top box. The fifth-generation Apple TV 4K debuted in September 2017, two years after the launch of its predecessor. The stagnant hardware is fine for streaming services like Netflix, Disney+ or Apple’s own Apple TV+ , but it quickly begins to struggle when the the latest iPhone and iPad games — including those available on the Apple Arcade service — are run natively on the device. The latest Apple TV runs the A10X Fusion chip, which is also found in the iPad Pro models that launched in 2017. While perfectly fine for basic streaming needs, the brains of the Apple TV doesn’t exactly justify the same price tag in 2021. Starting at $179, and going up to $199 for more capacity, the Apple TV pales… Read full this story
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