Source: Christine Romero-Chan / iMore What you need to know Recent reports state Apple is cutting some iPhone production. The Bank of America says that demand for iPhones remains strong. That’s because Apple has lowered its trade-in prices. The Bank of America says that demand for the iPhone remains strong despite reports Apple is cutting back on production, with decreasing trade-in values a key indicator. From CNBC : Bank of America analysts said on Wednesday that iPhone demand is still strong despite a recent report that said Apple cut production of its iPhone 13 and new iPhone SE. “While these articles might lead some investors to think there is risk to demand, we believe demand for iPhones remains strong based on our analysis of iPhone trade-in prices,” the Bank of America analysts said in a note. Following the launch of the iPhone SE in March, Apple cut the trade-in price of the iPhone 12 , indicating strong demand because Apple doesn’t need to pay more money to convice people to trade in their old phone for a new model. “This compares to the year 2019 when Apple was offering high trade-in prices vs 3rd parties to drive upgrades,” the analysts… Read full this story
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