Netflix ‘s upcoming ad-supported tier won’t allow users to download shows and films for offline viewing, according to reports. Code in Netflix’s iPhone app, spotted by developer Steve Moser, suggests the ad tier, which will be rolled out from next year, will block the ability to download content. ‘Downloads available on all plans except Netflix with ads,’ according to text in the app, which Moser shared with Bloomberg . The code also suggests that users won’t be able to skip ads, and playback controls won’t be available during ad breaks, Moser added. Netflix will introduce a new, cheaper subscription plan featuring adverts, likely by early 2023 (file photo) WHAT WE KNOW ABOUT NETFLIX’S NEW AD-SUPPORTED TIER In April 2022, Netflix said it would be introducing adverts for the first time. It’s planning to launch an ad-supported tier in early 2023, starting with ‘the handful of markets where advertising spend is significant’ – possibly the US and UK. The tier will be cheaper than the cheapest existing tier (Basic; £6.99 per month). Unlike other ad-supported streaming services, it won’t be free. Netflix is working with Microsoft to develop adverts for the new tier. Code noticed in Netflix’s iPhone app by Steve Moser suggests the… Read full this story
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